Curriculum
- 10 Sections
- 106 Lessons
- Lifetime
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- INTRODUCTION11
- 1.1What is Social Media Management?
- 1.2Why is social media management important?
- 1.3Identify your strengths and transferable skills.
- 1.4Create a personalized roadmap for your career.
- 1.5The different social media platforms and their demographics.
- 1.6How to set social media goals and objectives. pt1
- 1.7How to set social media goals and objectives. pt2
- 1.8Building a personal brand as a social media manager.
- 1.9SMART Template
- 1.10COHORT 5 LIVE SESSION REPLAY
- 1.11COHORT 6 LIVE SESSION REPLAY
- Creating and Managing Social Media Accounts18
- 2.1Welcome to Module 2
- 2.2How to create and optimize social media business accounts.
- 2.3LinkedIn (pt 2)
- 2.4LinkedIn (pt 3)
- 2.5How to Create a Business Twitter Account
- 2.6How to Create a YouTube Account
- 2.7How to Create a YouTube Account (pt 2)
- 2.8How to Create a YouTube (Account pt 3)
- 2.9How to SET-UP GOOGLE MY BUSINESS PROFILE in 2025
- 2.10Revamp Your Online Presence With A Killer Google My Business Profile Setup In 2025!
- 2.11How to create a social media brand identity.(pt 1)
- 2.12How to create a social media brand identity. (pt 2)
- 2.13How to develop a social media content calendar.
- 2.14How to develop a social media content calendar. (pt 2)
- 2.15How to use Notion
- 2.16Personal Branding and Storytelling
- 2.17WEEK 2 LIVE SESSION
- 2.18COHORT 5; LIVE SESSION
- Developing and Implementing a Social Media Strategy8
- 3.1TikTok
- 3.2How to conduct a social media audit.
- 3.3How to conduct a social media audit. (pt 2)
- 3.4How to develop a social media content strategy.
- 3.5How to identify your target audience.
- 3.6How to measure the success of your social media strategy.
- 3.7WEEK 2 LIVE SESSION -IG AUDIT
- 3.8Cohort 5 Week 3 – Live Session
- Creating Engaging Content11
- 4.1Different types of social media content.
- 4.2How to write effective social media copy.
- 4.3How to write effective social media copy. (pt 2)
- 4.4How to write effective social media copy. (pt 3)
- 4.5How to create visually appealing social media posts.
- 4.6How to use social media trends to your advantage.
- 4.7Hashtags
- 4.8How to Engage and Grow followers pt 1
- 4.9How to Engage and Grow followers pt 2
- 4.10Live Session
- 4.11Cohort 5 Week 4 – Live Session
- Video Creation and Editing for Social Media22
- 5.1Introduction to video content on social media.
- 5.2Introduction to video content on social media. (pt 2)
- 5.3Planning and scripting for social media videos.
- 5.4Video editing techniques and tools.
- 5.5Introduction to Capcut
- 5.6Using Capcut
- 5.7Audio Enhancer
- 5.8Audio Enhancer (pt 2)
- 5.9Captioning video
- 5.10Captioning your videos
- 5.11Importing video and extracting audio in capcut.
- 5.12Video compressor for Android
- 5.13How to add transition and effects
- 5.14Transition (pt 2)
- 5.15Capcut Import
- 5.16Intro
- 5.17Vake Intro
- 5.18V Make (2)
- 5.19Overlay
- 5.20Editing
- 5.21Live Session
- 5.22Cohort 5 Live Session
- Branding and Design7
- Measuring and Analyzing Social Media Performance5
- Social Media Crisis Management & The Future of Social Media9
- 8.1How to identify and respond to social media crises.
- 8.2How to develop a social media crisis management plan.
- 8.3How to protect your brand reputation on social media.
- 8.4PRICING
- 8.5Understand how to find and pitch to clients both locally and internationally.
- 8.6Create a winning pitch template.
- 8.7Design a visually appealing portfolio using Canva
- 8.8Emerging social media trends.
- 8.9How to stay ahead of the curve in social media management.
- BONUS COURSE - LINKEDIN OPTIMIZATION11
- 9.1Facebook Terms to Know
- 9.2Intro to Facebook Ads
- 9.3Business Manager Creation
- 9.4Ad Payment Methods
- 9.5Types of Ad Account
- 9.6PROFILE OPTIMIZATION
- 9.7HOW TO CREATE A LINKEDIN SERVICES PAGE
- 9.8URL Optimization and More
- 9.9STRATEGIES FOR BUILDING NETWORK
- 9.10How to Use LinkedIn Features for Job Search
- 9.11How to Use LinkedIn Features for Job Search pt 2
- UPWORK4
Why is social media management important?
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