Social media management is a complex and ever-evolving field, and the skills required to be successful are constantly changing. One of the most important questions for aspiring social media managers is whether or not social media management is a tech skill.
The short answer is yes and no. Social media management does require a certain level of technical expertise, but it is not the same level of technical expertise required for other tech skills, such as coding or web development.
Social media managers need to have a strong understanding of how social media platforms work, how to use social media management tools, and how to track and measure results. They also need to be familiar with the latest social media trends and technologies.
However, social media management also requires a number of non-technical skills, such as communication, writing, and creativity. Social media managers need to be able to create engaging content, connect with audiences, and build relationships with other brands and influencers.
So, is social media management a tech skill? It depends on how you define “tech skill.” If you define it as any skill that requires the use of technology, then yes, social media management is a tech skill. However, if you define it as a skill that requires a high level of technical expertise, then no, social media management is not a tech skill.
Ultimately, the most important thing for aspiring social media managers is to develop a strong combination of technical and non-technical skills. Social media managers who have these skills will be more successful in their careers.
Here are some specific tech skills that social media managers need to have:
- Knowledge of social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn
- Experience with social media management tools, such as Hootsuite, Sprout Social, and Buffer
- Experience with video editing software, such as Adobe Premiere Pro or Final Cut Pro
- Experience with graphic design software, such as Adobe Photoshop or Illustrator
- Experience with analytics software, such as Google Analytics or Sprout Social Insights
Tips for developing your social media management tech skills:
- Take online courses or tutorials on social media management and social media marketing.
- Experiment with different social media management tools and software.
- Watch video tutorials on how to use social media editing software and graphic design software.
- Read blog posts and articles about the latest social media trends and technologies.
- Network with other social media managers and learn from their experiences.
By developing your social media management tech skills, you will be well on your way to a successful career in the field.
Join our Waitlist for the Social Media Management Success School.
Are you ready to learn the skills you need to succeed in social media management? Our Social Media Management Success School is designed to help you develop the technical and non-technical skills you need to land a job as a social media manager, or start your own social media management business.
In our scholarship program, you will learn:
- How to set up and manage social media accounts
- How to create a social media strategy
- How to create engaging content for different platforms
- How to schedule and publish social media posts
- How to track and measure social media results
- How to build relationships with other brands and influencers
- And more!
Our school is open to beginners who is interested in learning social media management skills. We will be accepting applications soon, so be sure to join our waitlist to be the first to know when applications open.
Click here to join our waitlist for the Social Media Management Success School.
Limited spots available, so sign up today!